The model of value added products case study: Loincloth product of Sri Wenchai, Sampong subdistrict, Sri Songkhram district, Nakhon Phanom province

Abstract

          The research in the title of the model of value added  products case study: loincloth product of Sri Wenchai, Sampong subdistrict, Sri Songkhram district, Nakhon Phanom province,  has objectives as following 1) to develop the value added of product model and to make money for community,  2) to promote careers in the community to be self-reliant and better quality of life 3) To transfer online marketing technology for community, 4) To expand the distribution channels of products using online market. This research is descriptive research. The sample group is community enterprise group of farmer housewifes at Sri Wenchai, Sampong subdistrict, Sri Songkhram district, Nakhon Phanom province. They are chosen by proposive random by volunteer in the training activity amount of 19 persons. Research tools include focus group meeting of community enterprise, the training course of online marketing and satisfaction questionnaire on the training activities about the online market and technology transfer related to online marketing. From research results, it is found that the model of adding product value includes 3 parts such as the development and processing of product, Setting the suitable price, and finally Expanding marketing channels. In the case of expanding marketing channels, it can perfrom through online channels using technology transfer for improving personnel skills of products promotion. And From the following after activity, it is found that community enterprises can develop web pages and selling more products through online channels.