The Decision Making for the Entry Mode Strategies of Hotel Business in Yangon, Myanmar

บทคัดย่อ

The purpose of this to study the mode of entry strategies for Thai multinational enterprises to investing hotel business in Yangon, Myanmar. This research utilized the triangulation technique by an in-depth interview as the semi-structured interview with the fifteen key informants are both Thailand and Myanmar include; 1) Hotel investors and general investors, 2) Academician and government agencies, and 3) The third-party expert such as bankers and used the thematic analysis to analyzed the data, the result found that; 1) The Concern to Industrial Environment factors have the six factors including; Myanmar Political Situation, Myanmar Economic Situation, Myanmar Social Situation, Myanmar Technology Situation, Myanmar Environmental Situation, and Myanmar Legal Situation. 2) Expected Benefit affects the two factors including; Performance, and Expect. 3) The Constraint factors have five factors including; Rivalry among Firms, Threat of New Entrants, Bargaining Power of Suppliers, Bargaining Power of Buyers, and Substitute Products. 4) The Criteria to Select Firm factors to have four factors including; Executive Experience, Location advantage, Internalization advantage, and Financial Statement. 5) The Preparation factors have four factors including; Strategy, Competency, Knowledge, and Organization. 6) The mode of entry strategies to invest in Myanmar including; Greenfield and Joint venture.