Competitive advantage model of business group plastic pigment and additive manufacturing in Thailand

Abstract

          The objectives of this research were: (1) to study the factors influencing the competitive advantage of the plastic resin manufacturing business group and additives in Thailand, (2) to analyze the causal relationship of completive advantage of plastic pigments and additives manufacturing business group in Thailand and (3) develop a competitive advantage model for plastic pigment and additive manufacturing business in Thailand. This research was a mixed research by quantitative research using stratified random sampling from a population of 645 individuals.  The sample size was determined according to the sampling without replacement. The sample group consisted of 597 entrepreneurs, executives and employees, and a qualitative research using a random sampling of 12 people, including entrepreneurs and experts. The instrument used for data collection was a questionnaire. The statistics used in this research were percentage, mean, standard deviation and data analysis using statistical programs.

          Major findings: (1) factors influencing the competitive advantage of the plastic pigment manufacturing business group and additives manufacturing business in Thailand, such as supply chain management practices, business partner cooperation operational flexibility and the value that customers receive. (2) Supply Chain Management Practices business partner cooperation operational flexibility, and the customer value has a direct and indirect influence on the competitive advantage for plastic resin and additive manufacturing business in Thailand. The index measures the level of consistency of the model c² = 63.32, df = 49, c²/df = 1.29, P-value = 0.08206, NFI = 1.00, NNFI = 1.00, CFI = 1.00, GFI = 0.99,  AGFI 0.96, RMSEA = 0.0220, RMR = 0.0034, SRMR = 0.0210  and (3) The corporate advantage model depends on networking, making business alliances, linking innovation and technology, sharing of information and building relationships with each other.