Development of Pineapple Value Chain System of Ban Tham Phrik, Phitsanulok Province
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Abstract
Ban Tham Phrik, Ban Yaeng subdistrict, Nakhon Thai district, Phitsanulok province sold fresh pineapples to the factory for 0.50-3 baht per kilogram. The group had no processed products, brand or packaging that would add value to increase marketing demand. The purposes of this research are to develop the pineapple value chain system of Ban Tham Phrik and upgrade pineapple products as well as generate higher revenues. Employing the participatory action research approach, the study is conducted through these processes: 1) building awareness and mutual understanding development of pineapple value chain system of Ban Tham Phrik, 2) data analysis process for planning community pineapple product development, 3) production development and technology transfer for community pineapple product. The development of the chain system that is shared among 42 members results in 31 members being certified by the GAP standard (88.84 acres). The available GAP certified products include fresh pineapples and prototype products, namely stirred golden pineapple and pineapple cheese pie produced and packaged through standard and safety processes. The packaging improved marketing and distribution. As a result, the group earns 4,035,000 baht per year, representing an increase of 19.69% of the income (previously 3,371,250 baht per year). The six well-trained community speakers are able to apply their knowledge for promoting community products, thus enhancing the quality of life and generating more income for the communities.
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