Quality Development and Creation of Backstrap Loom Products in Karen Weaver Group, Ban Mae Khanate, Lamphun Province
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Abstract
The Karen Ban Mae Khanate weaving group in Mae Tha district, Lamphun province, produced designs and did not add value to the products. This research focuses on quality improvement and creative product design that will upgrade and add value to the woven fabric products. The study employs a participatory action research process, and data are collected through in-depth interviews and on-site implementation. The community representatives participating in the development consist of the group leader and 16 members of the Karen weaving group, Ban Mae Khanate. The following five-step processes have been implemented. 1) Raising awareness and establishing mutual agreement, 2) Formulating guidelines for innovative design, 3) Creating prototype products and developing patterns for products, 4) Determining marketing strategies for products, and 5) Organizing marketing activities and trialing product distribution. The study has resulted in value added to the loom weaving product throughout the process, as reflected in the product’s high-quality, exquisite design, and natural characteristics. The upstream process of this product involves the selection of raw Erie silk threads dyed in natural color instead of cotton threads with synthetic dye. The intermediate process involves the development of colors, fabric patterns, various new product designs and exquisite tailoring. Leather and metalwork are blended to make exotic products such as women's purses, notebook briefcases, and smartphone bags. The downstream product processes focus on marketing strategies by branding "PAKAYA Collection" and expanding electronic marketing communications. As a result, the group members have a 50-80% increase in income. The community has acquired knowledge in product designs and created a network of partners in the production processes. The development stage of natural dyed Erie silk threads, product design and electronic marketing plans have contributed to sustainable product development.
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