Readiness as a Vegetable Farming Entrepreneur of Boonprasit Farming, Nakhon Si Thammarat Province
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Abstract
The Boonprasit vegetable farming, Tha Som sub-district, Hua Sai district, Nakhon Si Thammarat province is a household-level farm that struggled with soil surface planting and faced issues to implement an organic vegetable planting system. The farmer had been confronted with various problems, namely, allergy to chemicals, isolated location, long vegetable supply chains, saltwater intrusion, and floods, leading him to adjust to the raised-bed vegetable plantation. This research aims to prepare the farmer’s readiness in becoming a vegetable entrepreneurial farmer of Boonprasit farming through the participatory action research as follows: 1) determining his own goals and needs, 2) assessing a level of entrepreneurial readiness, knowledge, and skills, 3) evaluating his entrepreneurial capability, and 4) transferring knowledge and target farmers’ participation. The study reveals that the Boonprasit farm has a high level of vegetable entrepreneurial readiness and is adaptable to launch vegetable production and distribution on its own. Moreover, the Boonprasit farmer has applied the knowledge to improve his entrepreneurial skills. In terms of advancement and success level, the Boonprasit farm has elevated to a steady and firm level. Success indicators include consistent sales, higher income generated for households, and the certified Good Agricultural Practices production standards. In conclusion, the farm plays a significant role in promoting and establishing a learning center and community products hub in the future.
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