Logo Design of Processed Sea Bass for Fish Farmer Group in Samed Tai, Chachoengsao Province
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Abstract
The sea bass farmers in Chachoengsao province are forced to sell sea bass at low prices when there is a large amount of sea bass supply in the market; hence the need to process the sea bass. This research aims to design a logo and packaging that are proper for the processed sea bass from a fish farmer group in Samed Tai Tumbon, Chachoengsao province. The study steps include 1) finding an identity as a design guide, 2) logo design and 3) design of packaging and labels. The conceptual design includes a fish presented in number eight placed horizontally, a Buddhist temple, a river, and the province name. The label on the packaging of seabass fillet costs 5.53 baht and the packaging of herb fish costs 5.93 baht. The packaging results in online selling capacity with higher value to the product, which is 2.5 times higher than the price of fresh fish. In summary, the processed sea bass products have increased the local income and added value to the sea bass for the farmer group in Chachoengsao province.
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