The Determining Guidelines for Design and Development to Improve the Physical Characteristics of the Model Farm Project for Increasing the Potential of Creative Agro-Tourism

Abstract

The objectives of this research were to design and analyze the potential of the farm project,
leading to the development and improvement of the physical characteristics of the farm project
and the linkage of tourism to the farm project. The conceptual framework for tourism development
and a framework for sustainable architecture to preserve resources in areas that are creatively
compatible with tourism. The community and the locality participate and receive benefits in return,
as appropriate. The potential of the farm project was analyzed by applying the service area analysis
technique. It was found that in the network analysis, the areas with the highest potential for
constructing a passenger pick-up point are scattered around the center of the project. From the
analysis of tourist behavior, it was found that the most tourists came to visit and study within the
farm project once a year, with 150 visitors (which accounted for 50% of all visitors). As for spending
time within the farm project, most people will spend 2–3 hours walking around the farm project
with 106 visitors (43.98% of total visitors). The factor that influenced the decision of tourists to
visit the farm project was the knowledge gained, accounting for 24.33% of the total factors.
In addition, it was found that tourists interest in agricultural products was the most important reason
for their decision to come to the farm project. The data from surveys, design discussions, and
research studies found that building an environment by taking advantage of local features and
resources, such as agricultural resources and agricultural activities, by removing the identity leads
to land allocation. Meaningful signs, products, public areas, tree learning bases, and agricultural
learning areas, including the cost-effective use of available resources, result in learning and
recognition. The creation of new symbolic media leads to creatively increasing the potential of
agricultural tourism.