Community tourism based on ecological capital to drive the economy and society creatively, Ban Khao Subdistrict, Ranot District, Songkhla Province

Abstract

 Management challenges in the Ban Khao community represent critical barriers to the development
of its tourism sector. Key issues include the absence of integration with ecological capital, insufficient continuous
development efforts, and a lack of strategic capacity enhancement through creative approaches. Furthermore,
the community faces significant gaps in tourism-related knowledge, which are essential for achieving sustainable
development. Additionally, inadequate processes for raising awareness, ineffective communication strategies,
and a lack of efficient dissemination of knowledge through appropriate media further impede the community’s
progress in advancing its tourism potential. This research aims to enhance the potential of the Ban Khao
community's tourism area, advancing it toward a higher level of tourism development, increased income,
employment opportunities, and improved quality of life for the community. These efforts are intended to
lead to sustainable area development through a participatory process. The key processes employed in this
study include fostering community participation in management, establishing a comprehensive approach
to tourism development, linking ecological capital to ensure balance, and creating innovative strategies for
the development and enhancement of the area’s potential. Additionally, the research focuses on the
development of relevant knowledge and curricula, the establishment of collaboration networks within the
community, the creation of promotional media, and the expansion of awareness channels. Furthermore,
the study emphasizes the design and implementation of creative tourism activities that align with evolving
circumstances.
The design of community-based tourism programs in Ban Khao resulted in the development of
four distinct tourism initiatives: 1) Agricultural management and sustainable farming practices based on the
sufficiency economy philosophy (Fresh Trip), 2) Ecotourism focusing on ecosystems, wildlife, plant species,
and the lakeside way of life (Adventure Trip), 3) Pilgrimage tourism along sacred sites, local history, the
Monorah dance, and community enterprises (Magical Trip), and 4) Creative ecotourism in Ban Khao (Mixed
Trip). The outcomes of these initiatives reveal that tourism in the community has been significantly
enhanced, leading to broader recognition and acceptance. The number of tourists has increased, alongside
the value of community services and products. Additionally, the programs have contributed to reducing
unemployment, generating a circulatory income within the community, and addressing local inequalities.
Furthermore, the community has gained essential knowledge in resource and area management, which can
be applied to ensure the long-term sustainability and development of the area.