Success factors and creative Economy in the achievement of restaurant entrepreneurship in Phuket province

Abstract

The purpose of this research is 1) to study the factors that influence the success of restaurant entrepreneur in Phuket province from the service users’ perspective, and 2) to study the creative economics that influence the success and success rate of being a restaurant entrepreneur in Phuket province. The sample group used in the research was 400 service users and 400 entrepreneurs. The non-probability sampling collected data by questionnaire. Statistics used to analyze the data included percentage values, averages, standard deviation values, multiple regression analysis, and Pearson correlation coefficient analysis.

          The research findings indicate that: 1) Factors influencing entrepreneurial success, from the perspective of service users, are at a high level with an average score of ( = 3.90, S.D. = 0.742) The level of entrepreneurial success is also high, with an average score of ( = 3.58, S.D. = 1.247) 2) The creative economic principles that influence entrepreneurial success are highly valued by entrepreneurs, with an average score of ( = 3.90, S.D. = 0.546) The level of entrepreneurial success is also rated as high, with an average score of ( = 3.79, S.D. = 0.854). Hypothesis testing results, food and raw material quality, service and creativity factors have a statistically significant impact on the success rate of restaurant business in Phuket Province at the .05 level of significance Furthermore, the principle of the creative economy, the entrepreneur's perspective is related to the success of being a restaurant business in Phuket Province. It goes in a positive direction at a relatively high level, so accept the main assumption, showing that bringing the principle of the creative economy to manage the business will result in success, statistically significantly at the level of .01 level.