Published: 2026-05-26

บทความวิจัย (research article)

The Causal Effect of Restaurant Ambient, Food Quality, Service Quality, and Customers Satisfaction towards Behavior Intention in Premium Japanese Restaurants in Bangkok

Pojarnee Latthiprasart, Napawan Kananurak

1-16

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Carbon Tax Assessment and Low-Carbon Adaptation Strategies to Support the CBAM: A Case Study of Highway No. 33 along the Thailand–Cambodia Border, Sa Kaeo Province

Dussadee Mookda

17-32

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The Effects of Innovative Work Behavior and Its Antecedents on Perceived Employee's Performance of Civil Servants in the Ministry of Finance in Thailand

Photjanard Pholsri, Prayong Meechaisue , Norapol Chinuntdej

33-46

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Assessing the Maturity of Organizational Governance and Societal Contribution Processes in Thai Higher Education through EdPEx–ADLI Integration

Kawin MongMkolprapa

47-62

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The Influence of Digital Innovation on Enhancing the Competitive Capability of Small and Medium Enterprises (SMEs)

Fareeda Ma, Suthisa Rattanawicha, Somsong Naksrisang, Thanasak Sukijjakorn

63-77

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Cultural capital analysis on Nakhonpathom’s narrative as material for educational game design

Tanapong Luekajornchai, Nawat Lertsawaengkit, Lertchai Wasananikornkulchai, Donlawat Buapradit, Prasitchai Jirapasittinon, Santichai Preechaboonyarit, Jaras Prajanpanich

78-92

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Development and Model Fit Validation of a Structural Equation Model of Knowledge, Understanding, and Application of the Sustainable Development Goals (SDGs) among Students of Bangkokthonburi University

Chanaphorn Panyakanphon, Khajonsak Khanchai, Sophat Sopapimuk

93-107

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Application of AI in the Development of Teaching and Learning of ‍Project Studies

Borvonsak Markpoon, Dararat Lobon, Panya Niyomthong, Thunyatorn Tungchitpornchai

108-119

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Comparison of Learning Achievement between Traditional Learning and Active Learning in Using Generative AI for Design

Phongpitak Suksantilap, Nujcha Thatreenaranont, Apiradee Limyotin, Pichit Galajak

120-134

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Creation of Ceramic Pottery Art Sculpture from Ubonratchathani local clay with the technique of Engobe and Sgraffito : Aesthetic Traces from the Farmer's Way of Life

Khatawut Julatum

135-149

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Learning transformative of Master Education in Educational Administration at Bangkokthonburi University

Petcharat Heeminkool , Pharit Srirattanasakunsuk , Chanaphorn Panyakanphon

150-162

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The Role of Innovation Management in Business Organizational Sustainability

Chayanis Prathumrat, Phachara Thanawongkasem, Kanokwan Piyanuwatkul, Chanpen Wisunyakhajorndej

163-177

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Integrating the cultural heritage of Harbin fish skin painting into contemporary cultural product design

Wang Yefei, pramet klangmuenwai, Chinnawat Prayoonrat

178-192

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Creative Educational Supervision to Enhance School Quality in Schools under the Bangkok Metropolitan Administration

Yuppadee Jarungklin, Nakan Tongsingha

193-210

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Success factors and creative Economy in the achievement of restaurant entrepreneurship in Phuket province

Supatra Chantanasiri, Sompong Hanvajanawong, Dara Teepapal, Supasinee Paringanipon, Chanachida Kitprasert

211-226

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A Study of Stakeholder’s Perspectives on the English for International Communication Curriculum (International Program): Challenges and Opportunities for Curriculum Development

Worapon Toopmongkol, Preeyapha Wangmanee, Jutharat Jitpranee

227-241

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