การศึกษาอัตลักษณ์ชุมชนจังหวัดนครศรีธรรมราช เพื่อการออกแบบผลิตภัณฑ์ของประดับตกแต่งบ้าน

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ภาวิณี ศิริโรจน์
ขวัญรัตน์ จินดา

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This paper is a research based on concepts related to creating valuable products
using local identities. The objective is to design and develop home decorations that reflect
the identity of the community in Nakhon Si Thammarat Province.The researcher was studied the community identity of Nakhon Si Thammarat province and guidelines for the demand for home decorations and then develop style of decoration that reflects the identity
of the community in Nakhon Si Thammarat Province in a two dimension sketch in order to
study the needs and creating a prototype of one product model, including suggestions for
product design and decoration that reflect the Thai traditional wisdom of Nakhon Si Thammarat province. And suggesting applications for use in various environments. The result
from a sample group perceived the reflection of the identity of Nakhon Si Thammarat province, which reflected from the architecture category which is Wat Phra Mahathat Woramahaviharn is the best. At the same time, found that the sample group are interested and need
decorative products, which reflects local knowledge by wanting to show the original values
in new ways that can be used to decorate houses. Finally, the sample group perception of
reflecting the unique localities and local wisdom of Nakhon Si Thammarat that appear in the
product, perceived identity Indicate the function of the product clearly, recognize the outstanding product appeal and the recognition of product value at a high level altogether

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