การออกแบบอัตลักษณ์เชิงเรขศิลป์ สำหรับมหาวิทยาลัยเทคโนโลยีราชมงคลตะวันออก เขตพื้นที่บางพระ

บทคัดย่อ

The purposes of this study were to 1) design Thai and English abbreviated symbols, 2) set a system of standard colors used for designing advertisement and 3) design a
standard manual of graphic identity used for Rajamangala University of Technology Tawan-Ok Bang Phra Campus. Process of this study had been divided into 3 phases as following; 1st phase was to collect data from relevant documents, and brainstorming meeting
in order to know inside and outside factors that could cause the problems. 2nd phase was
to interview a specialist in designing graphic identity and 3rd phase was to analyze the
result from 1st phase and 2nd phase to design graphic identity of the university. The results
of the study from 1st phase revealed that a current English abbreviated symbol is similar to
the symbol of other universities and this may create confusion among people and there is
no Thai abbreviated symbol so the board announced to use an abbreviation รม in Thai and
R U O K in English Moreover, There is no obvious color code for standard colors of the
university that are Sea Blue color and Turquoise Sea color, so the board has a conclusion
to use Sea Blue color. Remarkable identities of the university compose of 1) geographic
identity which showed that the university is located in Eastern Economic Corridor (EEC)
and has an outstanding Waterlily Institute 2) social identity which is a society of wisdom and
technology and 3) personnel identity which is a university that create skilled students. The
result of the study form 2nd phase revealed that after interviewing a specialist in designing
graphic identity, he recommended that graphic identity design is very important for the
image of the organization. To create the organization’s trustworthiness, the graphic design
should be unique and easy to understand and should use sign to create an identity. The
result of the last phase revealed an analysis of 1st and 2nd phases to create the organization’s identity. The conclusion was to use Thai abbreviated symbol from the pattern of univesity’s brooch (รม) and English abbreviated symbol is capital letters R U.O K. Both symbols are modern and has an outstanding sign representation in order to build confidence and cognition. In addition, there are two type of standard color that are printed media color
CMYK and multimedia color RGB, and there is a manual of standard identity of Rajamangala University of Technology Tawan-Ok Bang Phra Campus.