Logo Design for local Product; A case study of East Khoksung Community, Tambon Bua Yai, Amphur Bua Yai, Nakhon Ratchasima province

Abstract

Logo Design for local product; A case study of East Khoksung Community, Tambon Bua Yai, Amphur Bua Yai, Nakhon Ratchasima province. The objective is to create a logo prototype for local Product; A case study of East Khoksung Community, Tambon Bua Yai, Amphur Bua Yai, Nakhon Ratchasima province. The study indicated that in East Khoksung Community, there are sales of products such as herbal compress balls, Borneolwater, Tamarind soap, and dishwashing liquid. It was found that: Such products still lack the brand, product label and packaging that add credibility to the brand. Therefore, these products must set logo design guidelines that can create recognition, are unique, and can add value to the product by analyzing the brand naming and the slogan is Big Bua. Big Bua was chosen by a vote of the members. This is a play on words. Its name comes from the name of the district. The word "Lotus" when transliterated into English from Thai is BUA, and the word "Yai" when translated into English, means Big. The slogan used the word High Herbs to reflect the use of raw materials and good quality. The slogan uses the word High Herbs, which has inspired the design of the brand with emphasis on nature, simplicity and bringing to skating sketches and logo design by using 3 types of ready-made computer programs and brings the brand to evaluate satisfaction by 3 experts with an average of 3.96, from which it can be concluded that: Logo style type 2 is the most appropriate. Therefore, the second logo style of the product was chosen to be more suitable to be developed. Then, bring to use the brand, which is a test of logo design and product labels by allowing a person who is interesting in buying the product to fill in a satisfaction assessment form with the highest score ( = 4.75).