Pack with heart, Give with love…by Japanese packaging

Abstract

This academic article discusses about  packaging of Japan. Which is beautiful, unique identity and  internationally recognized. Especially the souvenirs that we see on the souvenir shops. It is beautiful, impressed buyer and make income to the country as well. The answer to the source of the packaging design is that it may be caused by habits, feeling and the expression of the Japanese people to everything around in five ways. 1. Honor and respect others, make packaging design a virtual gift. 2. Love the culture, the way of life, the community and their unique identity, cause the culture. Identity in various aspects of the packaging design. 3. Love in nature and environment, The packaging design is in harmony with nature and takes into account environmental protection. 4. Pay attention to customer and take the creativity highlight as a selling point, make the packaging design take into account of usability, unique features and identities. 5. Clean discipline a simple, the packaging is clean and eye catching.  All five approaches create a beautiful Japanese packaging. The full function of packaging, such as protection, convenient to carry and transport. The unique design that appeals to the customer with a design that full fill their needs. Though and love into the packaging design. This concept design  consistent with the statement “ Pack with heart, Give with love…by Japanese packaging” as a guideline. This study can apply to the design of Thai packaging, our tourism and economic development.