The Cultural Capital Of Hmoob Ethnic To Contemporary Fashion Products

Abstract

Hmoob ethnic group who have lived in Thailand. They have inherited cultural heritage such as traditional costumes from ancestors. At present, the change of current social context is affecting the change of the Hmoob ethnic group way of life. Hmoob ethnic groups have extended the cultural capital in terms of Hmoob ethnic group’s traditional costumes to create contemporary fashion products, in order to generate income. By the guidelines to create the contemporary fashion products from cultural capital of Hmoob ethnic group for commercial purposes with four important components: (1) Identity of the cultural capital of the Hmoob ethnic group’s traditional costumes. (2) Target group (3) Innovation in fashion product design and cultural capital and (4) Trend The Creation of fashion products from the Hmoob ethnic group’s cultural capital can maintain the aesthetic of the Hmoob ethnic group. The relationship with the concept of living with nature and beliefs that are inherited from their ancestors such as the origin and meaning on the fabric patterns. Guidelines for creating patterns by nature imitation. From legend and ancient characters, to create patterns with geometric shapes. Techniques for patterns creation which is called “Hmoob batik”, The natural dyeing process and the selection of natural materials, and etc.