Study and logo designs to promote community products: The case study of Yep Pak Thakroi Pang Sida Group, Tha Yaek Subdistrict, Muang District, Sa Kaeo

Abstract

A research on Study and logo designs to promote community products: The case study of Yep Pak Thakroi Pang Sida Group, Tha Yaek Subdistrict, Muang District, Sa Kaeo Province. The goals were 1) To study the identity of the Pang Sida Embroidery Group in Tha Yaek Sub-district, Mueang District, Sa Kaeo Province. The researcher has studied from the document. and related research including interviews with representatives of Pang Sida embroidery group Found that the business of the group Is to repair and sew clothes in the ceremony Most of the fabrics used in sewing are woven within the community. It also produces woven bags and woven fabrics for distribution. It was also found that the group's location was close to Pang Sida National Park. Which is a famous natural tourist attraction of Sa Kaeo Province and is home to many species of butterflies and every year starting from July to August, Sa Kaeo Province organizes the Sida Butterfly Festival. To publicize tourist attractions and to stimulate the economy within the province. 2) To design the logo of the Yep Pak Thakroi Pang Sida Group in Tha Yaek Subdistrict, Mueang District, Sa Kaeo Province. The researcher has divided the design process into 2 stages, namely the pre-design stage. It consists of a logo design. Group names and phrases, taglines, colors and symbols, design stages Bring the results from the analysis of the data to be interpreted in the form of a Mood Board to be used in the design of the emblems of the Sida Embroidery Group, amounting to 3 patterns, and evaluated. By 3 design experts to select only one of the most suitable emblems. 3) To assess the satisfaction with the emblem. There were 100 tourists in Pang Sida National Park, Tha Yaek Subdistrict, Mueang District, Sa Kaeo Province. The research tools were satisfaction assessment form. to be used in the analysis of mean statistical values and standard deviation.
The results of the satisfaction assessment of the logo of the Yep Pak Thakroi Pang Sida Group, Tha Yaek Subdistrict, Mueang District, Sakaeo Province Overall, the satisfaction level was at the highest ( = 4.53) standard deviation (SD = 0.71). colorful side It was on average higher than the others at the highest level. The mean was at ( = 4.64), the standard deviation (SD = 0.61), followed by The aspect represents the identity of the community. at the highest level The mean ( = 4.61) standard deviation (SD = 0.61) and the lesser mean in all aspects, namely the font aspect. which is at a high level The mean is ( = 4.40) standard deviation (SD = 0.81).