An Engaging Logo and Packaging Design: The Case Study of Sang Tawan Community Enterprise Group, Sam Khok District, Pathum Thani Province

Abstract

This research aims to 1) study the types of products made of straw paper and integrate them into the packaging design process, 2) design the logo and packaging for Sang Tawan Community Enterprise Group, and 3) measure the satisfaction towards the logo and packaging designed for Sang Tawan Community Enterprise Group. A total of 110 group representatives, design experts, marketing experts, community developers, producers, and consumers join this study as a sample group. The research methods employed here are the interview, the evaluation form designed by an expert, and the questionnaire. The statistical results are calculated in percentage, mean (), and standard deviation. The study of an Engaging Logo and Packaging Design: The Case Study of Sang Tawan Community Enterprise Group, Sam Khok District, Pathum Thani Province consists of three parts. First, the types of products made of straw paper and the selection of products for a packaging design are decided by a survey and an interview with group representatives. The results from the survey are analyzed by employing a focus group method in order to select the eligible product to continue to the packaging design phase. The second is a logo and packaging design for Sang Tawan Community Enterprise Group. In this part, the researcher conducts a focus group, taking the needs of the community in mind. The results are translated into a mood board. For the third part, the satisfaction survey on the logo and packaging design for Sang Tawan Community Enterprise Group is divided into three aspects which are 1) the practicality, 2) the protection, and 3) the marketing value. The overall result of the satisfaction survey is high (=4.43) (S.D.= 0.82).