Logo and Packaging Design for Indigo Tie Dye Products, Pathum Thani Province

Abstract

This research aimed to 1) study the data of Indigo Tie Dye Products, Pathum Thani Province; 2) design logos and packaging for Indigo Tie Dye Products, Pathum Thani Province; and 3) assess satisfaction toward packaging design toward Indigo Tie Dye Products, Pathum Thani Province. 

            The results revealed that survival or failure of SMEs depended on business owners called “entrepreneurs” who must reflect being businesspersons with their vision toward opportunities and determination to make their businesses survive and grow further. Thus, the brand FINE HEART By Thanyanan had an idea to develop a logo and packaging with its own identity different from competitors. For this reason, the researcher intended to develop logos and packaging, of which results were concluded into each particular step as follows. 1) 3 logos were designed, and then selected by design experts. It was found that Logo 1 had the highest score, at the level of “very suitable” (Mean = 4.33, SD = 0.80). 2) The structural packaging was designed, using a corrugated white box size 27.5X5X20.5 cm. Basically, corrugated boxes are strong and not much expensive; and made of natural eco-friendly materials. 3) Packaging graphic (label) was design, size 15X17 cm. The graphic used relied on indigo plant, of which leaves and inflorescences were cut and drawn into a picture with identity, followed by composition arrangement. Next, the picture was brought to produce a PVC translucent white sticker. 4) The prototype was brought to assess satisfaction toward packaging design. The results revealed the score at the level of “very suitable” suitable (Mean = 4.40, SD = 0.61).