Identity Design for Lychee leaf tie-dye products, Suan Nok Community Enterprise, Bang Khon Tee District, Samut Songkhram Province

Abstract

According to the local development plan 2023-2027 of the Samut Songkhram Provincial Administrative Organization, the vision is the product development issue of the province. By using identity design to enhance products in Samut Songkhram in order to promote agricultural producers to enter the market both online and offline, and to promote access to information to create product identity of the community in the province. The research found that there is a unique identity of lychee leaf tie dye product in the community. But the problem is The product still needs to have a clear product identity. Therefore, this research aims to 1. Study the product identity of the lychee leaf tie-dye community from documents and research related to the product and identity of the agricultural community enterprise 2. To analyze the identity of the rural agricultural community in the documentary sector from the study of the theory of identity design from the interview using focus group interviews. 3. To design the product identity of the lychee leaf tie-dye community by Bang Tee District, Samut Songkhram Province To create a logo, wordmarks, corporate color from lychee leaves, typography, and graphic elements from lychee leaf tie-dye pattern. The design results are evaluated by experts community identity designers. The result is then used to develop interesting products with identity that eads to economic sustainability and set as example for other communities. and have a clear identity. they are causing economic sustainability in the community and being an example of creating product identity for other communities in the future.