Product Design for Mixed-Alternative Tourism in a Community: A Case Study of Baan Kao Din High Stay Community Enterprise, Sriracha District, Chonburi Province

Abstract

Tourism plays a vital role in driving the economy and generating income for communities. This research aims to 1) study the development approach of mixed-alternative tourism that aligns with the local resources of the Baan Kao Din High Stay Community Enterprise, Sriracha District, Chonburi Province, and 2) develop tourism-supporting products with a focus on community participation and sustainable use of resources. A mixed-methods research design was employed, comprising qualitative data collection through interviews, focus group discussions, and observation, along with quantitative data from questionnaires. The data were analyzed based on principles of participatory development and experience design.

              The results revealed that: 1) an appropriate model of mixed-alternative tourism for the community context requires sustainable utilization of local resources, community engagement, and infrastructure that supports tourism; and 2) the development of a prototype activity, “Food & Fun @ Chaiyo Farm,” offered learning and experiential opportunities through activities such as the creation of local products—mulberry wine, shrimp paste chili dip, and herbal chili paste—which helped connect tourists with the community's way of life. Additional activities included health promotion through organic vegetable consumption and creative art workshops using natural materials, such as eco-printing with leaves, which promote meaningful experiences and the sustainable use of local resources. The study found that the community could develop high-quality and meaningful tourism products that meet the needs of tourists seeking unique and authentic experiences. This has led to job creation and additional income for local residents. Satisfaction evaluations from participants showed a high level of satisfaction across areas including location, service, and activities. The proposed product development approach can foster long-term resilience for the community and serve as a practical model for expanding mixed-alternative tourism in other communities with similar characteristics.