Results of Branding Design in Student Projects for Online Sale Platforms

Abstract

The objective of this is to design a learning experience that develops students’ skills of building brands from their own works and presenting them effectively through online sales platforms, using descriptive and action research processes. The sample group included 20 digital media students from the DGA461 course who have studied on brand design process, digital marketing strategy implementation, and consumer behavior analysis. The research results revealed that students were able to create brands with clear identities, attract target groups, and effectively create engagement on online platforms, especially using Facebook, LINE Shop, and Shopter as the main channels, which not only helped increase sales but also enhanced comprehensive digital marketing skills. This research suggested an approach of integration of knowledge with practical skills to prepare students as entrepreneurs in the digital age.