THE DEVELOPMENT OF GRAPHICS PATTERNS DESIGN FROM CULTURAL CAPITAL USING CONTEMPORARY ART CONCEPTS FOR HOME TEXTILE PRODUCTS TO PROMOTE THE CREATIVE ECONOMY. CASE STUDY: CULTURAL CAPITAL KHAN-LONG-HIN BAN BU COMMUNITY, BANGKOK

Abstract

Qualitative research for developing of graphics patterns design from cultural capital using by contemporary art concept for home textile to promote the creative economy. Case study: cultural capital KHAN-LONG-HIN, Ban Bu community, Bangkok. This Research involves the following steps, 1) Literature review. 2) Field data collection and observation from local KHAN-LONG-HIN entrepreneurs by semi-structured interviews. 3) Data collection from 3 experts in graphic design and fashion products by using closed-ended interviews with a Rating scale. 4) Data analysis to determine consistency and appropriateness for consumers aged 26-41 living in Bangkok and vicinity area. 5) Formulation of design strategies. 6) Creation of graphic patterns, 7) Using graphic patterns to create home textile products such as sofa covers, pillow cases, etc. 8) Collect satisfaction data and 9) Summary of results. The study found 1) The approach to creating contemporary graphic patterns on fabric from KHAN-LONG-HIN cultural capital was rated the highest (x̄=4.60, S.D.=0.49). 2) Emotional responses rated highly were Modern (x̄=4.20, S.D.=0.75), Natural (x̄=3.80, S.D.=1.47), Classic (x̄=3.80, S.D.=1.17) and Dynamic (x̄=3.60, S.D.=1.20). Geometric Art Style (x̄=4.20, S.D.=0.98), Bauhaus Style (x̄ =4.00, S.D.= 0.89) and Surrealism Style (x̄=3.60, S.D.=0.80) and 4) Herringbone directions for placing graphic patterns on fabric was rated the highest (x̄ = 4.40, S.D. = 0.80), followed by Single direction (x̄ = 3.80, S.D. = 1.47) and Grouped direction (x̄ = 3.60, S.D. = 1.74).