The Role of Communication Infographics in Thai Society

Abstract

Social media consumption is currently at record highs is in the era called “Big Data”, is generated from an increasing plurarity of sources, including mobile transactions, user-generated content, and social media (George, Haas, & Pentland, 2014). The overload of information is the consequence; people have difficulty in decisions and understanding the issues because they have too much information. The amount of information that is made up of various organizations inversely proportional to the time of the receivers. Media consumer have less time to find a comprehensive and easy information (McKinsey Global Institute, 2011). thus, the forms, methods and strategies to communicate the issues in the past have to change. In the growth of communication technology, the media as print or television has to update for communicating a prompt, concise and clarify issue and content, accordingly, the Internet and social media are playing important role instead and infographics are used as the innovation in communications. With the creation of the presentation and content that fully covers many aspects, infographic increased consumers's media exposure in order to scramble the mediascape and build awareness, tracking and sharing of information. (Collingridge 1980; Safran et al., 2006; Markowetz et al., 2014; Mittelstadt & Floridi, 2016).