Beauty Communication on Harper’s Bazaar Pinterest

Abstract

This research aims to study and analysis the communication of beauty standardization on Pinterests: Harper’s Bazaar New York, Harper’s Bazaar London and Harper’s Bazaar Berlin, which are applicable to theories of Ferdinand de Sauaaure’ sign, Gillian Dyer’s Human Signifies and Homi Bhabha’s Hybridization. The methodology applied in this research is a qualitative approach by means of non-participation observation and a content analysis using a purposive sampling technique. The three samples, selecting ranked by the numbers of pins, are Harper’s Bazaar New York, Harper’s Bazaar London and Harper’s Bazaar Berlin. The findings are Harper’s Bazaar New York communicates the beauty meaning through model by setting up an international beauty standard prototype representing on the web board. However, Harper’s Bazaar London and Harper’s Bazaar Berlin integrates an international beauty standard and local beauty standard to represent the beauty in their own way.