The elderly and Media in Thailand

Abstract

This paper describes about media behavior of the elderly, how media affects the elderly and what content in media which the elderly wants. This paper will be a guideline to support of development media for the elderly and be the basis knowledge about media and the elderly. The main results were as follows, elderly will use the online media more and more. Even online media is becoming more popular, but the traditional media such as television and radio are still the most accessible media for elderly. There are many factors that affect to the elderly people’s media behaviors, for example, demographic factors and socio- psychological factors. There were both positive and negative effects physical and psychological of the elderly. The Elderly look forward to seeing contents that show about loving family engagement and potential of the elderly people.The contents and formats must be consistent with the diverse needs of the elderly as well.