Brand Experience with Consumer in Digital Era

Abstract

            Due to the change of consumer behavior regarding the specific buying needs together with the expansion of time for digital activities and for online purchasing, this article is aimed    to seek for the technique of promoting brand recognition and loyalty. It is suggested that the processes start with pre-decision making period by proposing brand experience through advertising, web design, useful information, shop information, application, offer, and real-time response, as well as truthful information. Next, decision making period, this includes the providing of clear checkout button, secure payment, fast delivery, bargain price, and refund, Omni Channel, and good customer service. Final process is post decision-making period. This includes the providing of a regular contact with customer via electronic mail, a refund, a gift voucher and gift card, a product review and testimonial.