Communication for Inheriting and Sustainable Tourism Development: A Case Study of Bun Phawet Festival in Roi Et

Abstract

Communication for inheriting and sustainable tourism development: A case study of Bun Phawet festival in Roi-Et has four objectives 1) study roles of Bun Phawet festival, 2) to investigate communication for inheriting process, 3) to identify communication for inheriting and sustainable tourism development. The data collection in this qualitative method were from in-depth Interview, focus group, and non-participant observation.

The research findings showed that Bun Phawet has a continuous role in religion, relationship building, conservation and preservation of wisdom, unravel role in the beauty of the local E San style and the relief from the adaptation, New role in tourism, area for ​​present yourself and creative area. Communication for maintaining Bun Phawet festival in Roi-Et has sender at every level of society. The massages of the communication have both the original meaning and creating new meanings through various communication channels, especially social media and activities to create youth recipient. However, communication must communicate forms and meanings together. Communication process for sustainable tourism development, Bun Phawet festival can communicate in the form of Phawet PASUK model consists of participation, activity creation, storytelling, unique reflection and knowledge transfer to make Bun Phawet become a living museum and lead to sustainable tourism.