From the Death of Marium to Cancellation Plastic in Thailand

Abstract

The death of a dugong named Mariam It is a starting point for humans to seriously
consider the problem of plastic waste. Causing the stop of plastic bags organized as a national
agenda and there is a serious campaign in Thai society, which is a campaign through the
concept of Environmental Communication New Social Movements and Network Society.
Mariam's death is one of the interesting case study. That communication through Network
Society has the power to become a turning point in the social trend of plastic waste. From the
study, the author found that the movement of the group that called for the cancellation of
plastic usage in Thailand started with the human who are aware of the environment. And are
grouped together as a group through social networks as Facebook and website, which can be
driven to the government, the Ministry of Natural Resources and Environment. They issued a
law to force the cancellation of plastic bags in department stores and convenience stores
including requesting cooperation to reduce and stop using plastic in stores and market. It shows
that the new social movement able to use the communication area via social media by using
one mechanism of integration in an environmental campaign and drive the campaign to be
successful including raising awareness in the society in another way as well.