Communication Pattern for Knowledge management to Promote Healthy – tourism by community at Huaihiam Village, Pakchom District, Loei Province

Abstract

The objectives of this research were (1) to study the healthy-tourism pattern in the Huaihiam Village community. (2) to study the communication pattern for knowledge management in order to promote healthy - tourism in Huaihiam Village Community.  (3) to present a communication pattern for knowledge management promoting healthy- tourism by Huaihiam Village Community. The key informants were tourism related to Pak Chom District and 22 leaders in four groups of Huaihiam Village Community: (1) five leaders of the tourism group of Huaihiam Village Community, (2) eight leaders of Huaihiam Village Community, (3) six government representatives who were related to tourism, and (4) three academic/tourism expects. This research was qualitative by using the study instrument: a semi-structured interview, which included (1) an in-depth interview form, (2) six participants in a group discussion, and (3) observation by participating in the activity with Huaihiam Village Community Enterprise.

The results of this study were: (1) the model of health tourism in Huaihiam Village Community is tourism in the community about recreation with Huaihiam Village Community Enterprise, which consists of the chairman, the committee, and members as the tour manager. The main activities of the Huaihiam Village Tourism Community are (1.1) Mekong community way of life tourism, sailing, and home staying. (1.2) Herbal activities: roasting, soaking, and massaging with herbs of local wisdom. (2) The communication pattern for knowledge management promoting healthy- tourism by Huaihiam Village Community was Downward communication of community enterprises with the chairman, as the communication manager both inside and outside the community enterprise, by receiving messages from the government, tourism, or outside community and sending messages to members of the community enterprise, to bring knowledge about health tourism in community enterprises to provide clarity and satisfy service recipients, which still cannot be operated to meet the needs of customers. Communication between the chairman and the members is not covered in all activities. (3) An appropriate communication pattern for knowledge management promoting healthy tourism by Huaihiam Village Community was two-way communication, which is downward communication cooperating with horizontal communication, for the management of knowledge management related to community tourism, using knowledge application, monitoring, tracking, and continuous improvement of methods to ensure continuity, particularly the regular presentation of news with new media: Line group, Facebook, and Instagram.