DESIGNING A BUSINESS MATCHING APPLICATION BETWEEN FILM STUDENTS AND ENTREPRENEURS IN THE MEDIA INDUSTRY

Abstract

The objective of this research was to design a prototype business matching application between film students and entrepreneurs in the media industry which is a research and development study. Collected data from two participant were (1) a group of media and film production companies (employer group) consisted of three companies, including Phenomena Co., Ltd, Unbox Now Co., Ltd and About Art Work Co., Ltd, using in-depth interviews with officers or employees and concerning personnel supervision work (2) New graduate students and alumni (employee group) were from four universities with direct film sources consisted of Srinakharinwirot University, Silpakorn University, King Mongkut's Institute of Technology Ladkrabang and Bangkok University, with a total of 300 students. Then the data of the two groups were analyzed to design an application draft. After the draft application is sent to design and application design experts to verify and provide recommendations to develop an application prototype. This research finding that the prototype business matching application between film students and entrepreneurs in the media industry has a form of social media for people in the media industry to have space to showcase their work or recruit potential personnel to work. Which can be used for the intended purpose. The design assessment result was at a very satisfactory level, convenient way to use easy to communicate. It could create more interest for users in the industry, which could create opportunities for people in the industry to create relationships with one another and increase the area for new generations to grow and enter the media industry.