Image Communication Management through Korean food culture Case study of Itaewon Class and My Secret Romance

Abstract

The objective of this research are 1) study the presentation of the image of Korean food culture through Itaewon Class and My Secret Romance 2) to study the intercultural communication strategy of Itaewon Class and My Secret Romance 3) to compare the presentation of the image of Korean food culture through Dramas Itaewon Class and My Secret Romance. The study used the qualitative research approach by collecting information, Content Analysis by purposive sampling in South Korean dramas Itaewon Class episodes 1, 5, 11, 13, 16 and My Secret Romance episodes 1, 7, 8, 12, 14. The information will be incorporated with the information from In-depth interviews of who watched and consumed Korean food from Itaewon Class and My Secret Romance via Netflix 6 people.

The result of this research 1) presenting the image of food culture rather than cooking. 2) The intercultural communication strategy focuses the most on the use of background music. In Itaewon Class, most of the dishes are presented with dishes that are already known. In My Secret Romance, local dishes are presented. 3) The expression of Korean food culture in both stories is the same because the story explains the properties of food. Cooking is attentive to every stage, but Itaewon Class made to want a eat more food than my Secret romance.