Strategies for Management of the Siam Sport Syndicate Public Company Limited in the Disruptive Technology Era

Abstract

This qualitative research aims to (1) Strategies for business of the Siam Sport Syndicate Public Company Limited and (2) Adaptation in the work process of media producers of the Siam Sport Syndicate Public Company Limited in the Disruptive Technology Era In-depth Interviews Definition and how to conduct them and operational personnel total 7 persons together with the study of documents related to the operation of the Siam Sport Syndicate Public from the year 2016-2021

The study found that Siam Sport Syndicate Public used to be a specialist in print media in the era before the spread of the Internet and social media. Has transformed into a media organization that creates digital content in the Disruptive Technology Era This is in line with the overall picture of the global media industry with the growth of online media. Regarding the management strategy of Siam Sport Syndicate Public Company Limited, 5 strategies have been used: (1) cost reduction (2) expansion of logistics (3) adding printing lines (4) focusing on event business and (5) focusing on digital content business The study also found that Media production personnel of different ages and working experience faced different workflow changes and adjustments.