Development Potential Entrepreneurial Orientation for Competitive Advantage of Producer Groups OTOP Buriram Province

Abstract

This research aims to study the operation conditions of entrepreneurs and to study the ways to develop entrepreneurial potential to create competitive advantages of producer groups OTOP Buriram province. This study was a mix of qualitative and quantitative study by using questionnaire, in-depth interviews, and group discussion. The data obtained were analyzed by percentage, standard deviation, and content analysis. The results revealed that: 1. The operation conditions of entrepreneurs of producer group of OTOP in Buriram province, there are the setting of regulations, the structuring of management structure, sharing the work based on individual, expanding the knowledge gained from training to other members, and providing welfare for members. The management problems found were group management skills, self-confidence, networking collaboration, marketing insights, and participation of members. 2. The ways to develop entrepreneurial potential to create competitive advantage of producer group of OTOP in Buriram province, there should be the development on group management ability, commitment to success, risk taking, production planning, focusing on maintaining quality and improving the quality of products to meet the needs of customers, employing innovative technology to the production process, developing distribution channels to expand customer base, providing external funding to support the group's operations, focusing on the active participation of members, creating a learning exchange network with other entrepreneurs, and building up continued cooperation with government and private sectors.