The Activity-Based Instructional Method of Television Creative Presentation Course Based on the Creative YouTube Television Production Project

Abstract

The objectives of this research were (1) to study the instructional development method of Television Creative Presentation Course based on the project entitled “Creative YouTube Television Production Project” and (2) to study learning achievements, according to the course specification accredited by Thai qualifications framework for higher education of the Television Creative Presentation, Bachelor of Communication Arts (Mass Communication), Bansomdejchoapraya Rajabhat University, based on Creative YouTube Television Production Project.

In terms of developing an instructional method, the researcher applied the Uses and Gratification Theory with the students from experimental group. Therefore, the results were: 1) The developed instructional method based on television creative presentation enhanced chances to experimental students to practice according to the principles television production process (3Ps) focusing on creative entries to reach the audiences which were measured from the viewing of viewers on website YouTube and 2) effects of the student achievements from the experimental group were as followed: a) Ethics were good - very good at 4.6 average rating; b) Knowledge was good – very good at 4.8 average rating; c) Cognitive Skills were good at 4.4 average rating. d) Responsibility and Interpersonal Skills were good-very good at 4.67 average rating; and e) Information technology and numerical analysis Skills were good – very good at4.5 average rating.