Out Patient’s Decision Making in Using Services at Samrong General Hospital

Abstract

                The study entitled “Out patient’s decision making in using services at Samrong General Hospital” is a descriptive research. Its objectives were to study the level of clients’ decision making, and to investigate relationship between personal factor and decision making, and relationship between service quality factor and decision making.  Results of the study revealed that in general the clients’ decided to use services at Samrong General Hospital at the high level. Concerning each aspect, it was found that information searching and choice evaluating aspects were rated at the moderate level. Statistical significance was found between clients with different incomes and their decision to use the services (F=2.635, p-value = 0.034). Moreover, service quality has been found correlated with decision making at the high level. Regarding each aspect, trust in the hospital had the highest correlation, while the tangible service quality had the lowest correlation. In summary, these findings suggested that the hospital should improve its public relations, channels of communication, and the hospital’s image to publicize the hospital to people in the area.