The Development of a Model for Vehicle Registration Number Bidding Management by Using Product Value Strategies in the Department of Land Transport, Ministry of Transport

Abstract

            The purposes of this study were; 1) to study product value creation in the Department of Land Transport, Ministry of Transport, 2) to study bidding management of vehicle registration number in the department, 3) to study the relationships between product value strategies and bidding management in the department, and 4) to develop the model for bidding management of vehicle registration number relating to product value strategies.

            Population of the study was executives, officers, and stakeholders in the bidding system of the bureau of road safety fund and the bureau of provincial land transportation in 76 provinces. Sample size of the study was 1,009 people for quantitative research using questionnaires, and 11 people for qualitative research through in-depth interviews and observation. Statistics for data analysis were the frequency, percentage, mean, standard deviation, canonical regression, and path analysis.

           The research findings revealed that product value creation and bidding management of vehicle registration number in the Department of Land Transport was reported at the high level.

           Results from canonical analysis shown that product value creation highly related to the bidding management. The important element in the creation was marketing activities which related to the bidding management. Also good governance in the bidding process and the use of information technology in the bidding system were related to each other.

           Results of path analysis shown that the model of vehicle registration number bidding management based on product value creation in the Department of Land Transport could be developed by creating product value based on marketing activities which focus on the accessibility in joining the bidding. Good governance in bidding in terms of transparency and participation, and the use of information technology in the bidding system to develop information system infrastructure and bidding tools should also be included in the model. In conclusion, the integration of marketing activity strategy, good governance, and the development of information technology in bidding system will make the bidding management more effective.