The Efficiency Evaluation of an Intensive Tutorial Session on Principle of Advertising and Public relations Course

Abstract

               The purposes of the research, entitled “ The Efficiency Evaluation of an Intensive Tutorial Session on the Principle of Advertising and Public relations Course” were to study: 1) the content’s implementation of handbook for the tutor , 2) the suitability of the process of teaching arrangement, 3) the implementation of additional document which providing to the students. 4) the students’ learning achievement from attending the intensive tutorial session and 5) the relationship between the students’ learning achievement from attending the intensive tutorial session and the final examination result.
               The methodology for this research was mixed method both quantitative and qualitative research. The population was the students who attended an intensive tutorial session in the first semester of academic year 2012 consisting of 32 students. The instrument used for collecting data was an indepth-interview from the tutor and a questionnaire from the students and the learning achievement’ s mark from doing evaluation after studying together with the final examination result. For the statistic used for analyzing data included percentage, mean, standard deviation and T-test.
              The findings were as follows:
              1. Handbook for the tutor: The tutor used the handbook for the guide to prepare teaching because there is a summary of important items of each unit. Besides, the tutor indicated that the handbook’s content was suitable.
              2. Process of teaching-studying arrangement: The students were very satisfied with the process including timing on Saturday and Sunday, convenience place and suitable cost. In addition, the students were also satisfied with the tutor at a most level in teaching and explaining about the content clearly and had an opportunity to ask questions and got answers clearly.
             3. The implementation of additional document: The students were very satisfied with the additional documents and indicated that the content was clear, helpful and covered every unit. Besides, after doing the test in each unit, the students revealed that the content covered every unit, the amount of items is suitable, the questions were clear.
            4. The learning achievement: The students got the evaluation after studying which had a mean more than the evaluation before studying by statistic significant.
            5. One hundred percent of the students attending for the intensive tutorial session could pass the final examination.