The Desirable Characteristics of Public Health Communicator of the people, Mueng Dristrict, Uthaithani Province

Abstract

              The Objectives of this quantitative research were to study media exposure, attitudes, requirement and expectation of public health communicators in the area of Mueng district, Uthaithani Province. The population of this research were 400 residents of Mueng district, Uthaithani by using multi-stage sampling. The tool of this research was questionnaire. The statistical analysis of this research were t-test, One-way ANOVA and Pearson correlation coefficient. The results of this research were media exposure of public was at the medium level; they mostly had been informed from public health officials. The attitude was at high level; the attitude toward health communicator in the aspect of media was at the highest level. For the requirement and expectation to health communicator was at high level; the requirement and expectation toward the aspect of message was at the highest level. The different characteristics of residents had media exposure from public health communicator differently but had attitudes, requirement and expectation of public health communicator were not different. The media exposure of the knowledge of health from public health communicator correlated with attitudes towards to public health communicator, Mueng district, Uthaithani.