การประเมินมูลค่าทางนันทนาการและค่าธรรมเนียมการเข้าใช้สวนสัตว์ดุสิต

บทคัดย่อ

Evaluation of Recreational Value and Entrance Fee of Dusit Zoo

The objectives of this study are to evaluate the recreational value of Dusit Zoo by the Individual Travel Cost Method and to estimate Entrance Fee for Dusit Zoo by the Contingent Valuation Method. The Results show that the estimated of recreational value of Dusit Zoo is 2,397.06 million baht in 2009. Therefore, the recreational value of 2,397.06 is about 20.31 million baht per rai. In case analyse entrance fee by consider probability from ratio of samples who are willing to pay entrance fee. The results show that the entrance fee for maximum revenue is 70 baht and the estimated of revenue is 129.81 million baht per year. While consider by rule of minimum willingness to pay. The results show that the entrance fee for maximum revenue is 50 baht and the estimated of revenue is 118.56 million baht per year.