Guidelines for the Development of Digital Platforms to Promote Community Enterprises in the Community Rice Centers of Rai Makham Sub-district, Ban Lat District, Phetchaburi Province

Abstract

The objectives of this study were: 1) to study and analyze the needs of users of
a digital platform designed to promote community enterprises in the community rice centers of Rai Makham sub-district, Ban Lat district in Phetchaburi province, and 2) to explore guidelines for developing a digital platform to support these community enterprises. A total of 46 participants were selected using purposive sampling. The sample included 11 community enterprise group leaders, 5 community enterprise entrepreneurs in the Rai Makham sub-district, 20 users of community enterprises, 5 agricultural experts from Phetchaburi province, and 5 digital platform experts. The research tools included
a questionnaire to assess the needs of digital platform users and semi-structured interviews. The data were analyzed using the percentage, mean, standard deviation, and content analysis.

The research findings were as follows:

1. The needs of digital platform users for promoting community enterprises in the Community Rice Center of Rai Makham sub-district, Ban Lat district in Phetchaburi province, were at the highest level, including: 1) The need for media and support systems on digital platforms to promote community enterprises was at the highest level (M = 4.57, SD = 0.51). The users expressed a need for product and service distribution, resources, knowledge, and guidelines for skill development necessary for running community enterprises. They also desired network connections and digital media presentations in various formats. 2) The need for simplicity and ease of use in digital platforms was also rated at the highest level (M = 4.50, SD = 0.51). The users emphasized the importance of accessibility and secure access to the platform for all users.

2. The guidelines for developing a digital platform to promote community enterprises in the Community Rice Center of Rai Makham sub-district, Ban Lat district in Phetchaburi province, should include the following four characteristics: 1) Support for the distribution of products and services offered by community enterprises. 2) Opportunities for learning and skill development, including access to resources, knowledge, and guidelines necessary for professional growth within community enterprises. 3) The presentation of digital media in various formats, such as text, images, videos, and infographics. 4) Integration with social media and other digital platform elements to enhance the promotion of community enterprises. The proposed digital platform should consist of five main components: (1) Content Management, (2) Digital Media, (3) E-Commerce System, (4) Online Communication, and (5) Information and Knowledge Sharing.