Educational Technology Office Model in the Digital Transformation Age for Higher Education Institutions in Thailand

Abstract

This research aimed to: 1) study the operational needs of the Educational Technology Office in the digital transformation age for higher education institutions in Thailand, 2) study the components of the operational structure and organizational management of the Educational Technology Office in the digital transformation age for higher education institutions in Thailand, 3) develop a model, and 4) evaluate the model. The study population consisted of three groups: a group of operators and department heads to study operational needs, a group of experts to assess model suitability, and a group of qualified professionals to evaluate the model. The research instruments used were a needs assessment questionnaire, interview form, suitability assessment form, and model assessment form.

The research results found that: 1) The operational needs of the Educational Technology Office in the digital transformation age for higher education institutions in Thailand, in terms of operational structure, consisted of 15 elements and 50 variables, and in terms of organizational management, there were 11 elements and 35 variables, with all variables consistent with the specified criteria (CFI = 1.000, TLI = 1.000, RMSEA = 0.000, SRMR = 0.000). 2) Components of the Educational Technology Office in the digital transformation age for higher education institutions in Thailand: in terms of operational structure, there were 15 components and 77 variables, and in terms of organizational management, there were 11 components and 56 variables. 3) The results of the model development of the Educational Technology Office in the digital transformation age for higher education institutions in Thailand showed high appropriateness overall (M = 4.41, SD = 0.77). 4) The evaluation results of the model indicated the highest level of appropriateness overall (M = 4.51, SD = 0.59).