Awareness, Attitudes, and Behaviors towards the Environment and the Management of Historical Tourism Resources of Muang Wiang Sa Community
Keywords:
Historical Tourism Resources, Environment, Muang Wiang Sa CommunityAbstract
The purposes of this research were: 1) to study awareness, attitudes, and behaviors towards the environment and the management of historical tourism resources of Muang Wiang Sa Community 2) to study the relationship between the awareness, the attitudes and the behaviors towards the environment and the management of historical tourism resources. The sample of this study consisted of 382 people selected by Cluster (Area) Random Sampling technique. The instruments used in this research were: 1) close-ended questionnaire with a five-level rating scale on the awareness, attitudes, and behaviors towards the environment and the historical tourism resources, and 2) open-ended questionnaire on the opinions towards the management of historical tourism resource of Muang Wiang Sa community. Mean, frequency, percentage, standard deviation (SD), and Pearson’s product moment correlation were used to analyze the data.
The findings indicated that: 1) the overall of awareness, attitudes, and behaviors of the sample were found at high level (Mean = 3.70). The highest average level was awareness (Mean = 3.98), followed by behaviors (Mean = 3.57), and attitudes (Mean = 3.54), respectively, and 2) the awareness had positive relationship with attitudes and behaviors towards the environment and the management of historical tourism resources (p<0.01 and p<0.01) and the attitudes and behaviors towards the environment and the management of historical tourism resources were significantly and positively correlated at the level of 0.01.
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