Chophayom Journal

• Cover

  1-2

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• Editorial

  8

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• Editorial Board

  3-7

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• Contents

  9-14

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Research Article

• Creative Product Development from Local Wisdom in Khok Phu Tha Ka Khon Kaen Province A Case Study of Reed Mat Weaving Group Ban Hin Rong, Wiang Kao District, Khon Kaen Province

  Burin Plengdeesakul, Pakinee Plengdeesakul

  15-39

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• Cocoon Soap Product Design Ban Klang Muen Community Enterprise Group Subdistrict, Mueang District, Kalasin Province

  Surayut Nakdod, Panuphong Tanakhote, Pornsawan Nonthapha, Apichat Iamvijan

  40-60

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• An Analysis of Thai Traditional Herbs in the Palm-Leaf Manuscript

  Narongsak Rawarin

  61-80

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• The Study to Develop Design Criteria for University Cafeterias – Post Covid – 19

  Kwannate Blume

  81-107

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• Factors Effecting Operating Employee’s Making Decision to Work in Rajabhat Mahasarakham University

  Makkawa Yeesarapat

  108-124

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• Academic Leadership Affecting the Learning Management of Schools under Primary Educational Service Area Office, Lopburi Academic Leadership

  Tarinee Kittikanjanasophon, Benjaporn Runrana, Ariya Phuvakeereevivat

  125-145

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• The Relationship between Internal Communication Strategy and Gen Y’s Employee Engagement of Bangkok Broadcasting and Television Co., Ltd.

  Nichapa Wattanadissakul, Pornprom Chomngam

  146-163

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• Chinese Vocabulary Memorizing Strategies of Third Year Students, Majoring in Chinese Program, Faculty of Humanities and Social Sciences, Rajabhat Maha Sarakham University

  Anchana Thongkrajai, Heng Wang

  164-186

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• The Analysis of Grammatical Functions and Semantic Aspects of Antonyms“反而”and“相反”in Chinese

  Chalisa Klinsakul, Pinyada Puennak, Wasan Supsiriphan

  187-208

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• New Normal Words: An Analysis of Word Formation Processes of COVID-19 Neologisms

  Warangkana Akkarapanuvittaya, Napasri Timyam

  209-236

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• Guidelines for Designing Local Learning Materials from place name in the Process of Studying Landscape Architecture Ban Nong Sim, Lao Chan Village, Kaedam District, Maha Sarakham Province.

  samonwan worrakarn, Thanet Chatjutamanee

  237-263

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• Move Analysis of Print and Online Advertisements

  Chatnarong Chaidet, Chawin Srisawat, Kedsiree Tienprasert

  264-282

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Academic Article

• King Xoumphou Inscription : Essence and New Suggestions for Tai Noi Alphabet Studies

  Wimol Khetta

  283-311

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• “Mor Lam” The Changing Trend of Modern Music Culture

  sarawut srihakhot, Somsak Taosabai, Nutthawut Phusasri, Thanabun Sinton

  312-328

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Book Review

• Book Review : Language in Modern Society and Culture

  Wichetchay Kamonsujja

  329-340

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• Recommendations for authors

  341-354

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