Factors Affecting the Operations of the Corporate Social Responsibility Promotion Center in Maha Sarakham Province

Abstract

This research consists purposes were 1. to study the level of operation of the Center for Promoting Social Responsibility of the Mahasarakham Business Sector and 2. to study the factors affecting the operation of the Mahasarakham Provincial Business Sector Social Responsibility Promotion Center. This study employed a quantitative research approach, using a questionnaire as the primary research instrument. The sample consisted of 366 participants, including members of the provincial committee, members of district-level network organizations and stakeholders associated with the Maha Sarakham Provincial Corporate Social Responsibility Promotion Center. The sample size was determined using Taro Yamane’s formula (1973), with a margin of error of 0.05. Proportional sampling and simple random sampling techniques were employed to select the participants. Data collected through the questionnaires were analyzed using descriptive statistics, including frequency, percentage, mean and standard deviation, as well as multiple regression analysis. The research findings revealed that 1) The overall operational performance of the Maha Sarakham Provincial Corporate Social Responsibility Promotion Center was rated at the highest level (x̅= 4.58, S.D. = 0.82) and 2) Regarding the factors influencing the operational performance of the Maha Sarakham Provincial Corporate Social Responsibility Promotion Center, leadership, participation and information technology were found to significantly influence the success of community welfare fund management at the .05 significance level. The multiple correlation coefficient (R) was .936 and the coefficient of determination (R²) was .876.