The Essential Needs for Managing Esports Curricula in Private Universities in Thailand Based on the Concept of Sustainable Esports Entrepreneurship

Sawaphob Debkasikul; Patara  Tiansmith

Authors

Sawaphob Debkasikul College of Educational Innovation, Saint John’s University
Patara Tiansmith College of Educational Innovation, Saint John’s University

Keywords:

Sustainable Esports Entrepreneurship, Esports Curriculum Management, Private Universities

Abstract

This study examines the essential needs for managing esports curricula in private universities in Thailand based on the concept of sustainable esports entrepreneurship. The research aimed to investigate the current conditions, desired conditions, and priority needs for academic administration aligned with sustainable esports entrepreneurship principles. A quantitative needs assessment research design was employed. The population consisted of seven private universities in Thailand offering esports-related programs, and data were collected using a questionnaire assessing both current and desired states of academic management. Data were analyzed using mean, standard deviation, and the Priority Needs Index Modified (PNI_modified). The findings indicated that the overall current condition of academic administration supporting sustainable esports entrepreneurship was at a high level, with assessment and evaluation receiving the highest mean score, followed by learning process development and curriculum development. The desired conditions were also rated at a high level, with learning process development ranking highest, followed by curriculum development and learning assessment. Based on the PNI_modified analysis, curriculum development showed the highest priority need, followed by learning process development and learning assessment.

These findings highlight the importance of curriculum design, learning processes, and assessment systems aligned with industry needs in developing sustainable esports entrepreneurs. The study contributes to educational management literature by providing a needs-based framework for academic management in emerging esports education programs.

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References

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