Immersive Architectural Experiences: The Integration of VR in Design Processes

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Wei Huang
Akapong Inkuer

บทคัดย่อ

Virtual Reality (VR) technology, a computer-simulated innovation, enhanced the architectural design process by offering users an immersive three-dimensional experience. Its integration into 3D architectural design fostered cohesive and realistic spatial environments. This study explored the application of VR in 3D architectural design, combining literature reviews, specific case studies, and practical applications. The findings revealed that VR technology not only streamlined the design process but also enhanced creativity and efficiency, engaging users' visual, auditory, and tactile senses for a comprehensive immersive experience. The researchers conducted extensive field surveys and design practice using CAD, Photoshop, and 3DMAX. Interviews and questionnaires were carried out using a random sampling method with university teachers, VR practitioners, architects, and clients engaged in architectural design, revealing that 90% of participants favored immersive architectural design as their preferred method. The data suggested that VR’s capacity to replicate spatial realities, facilitate dynamic editing, and visualize complex details significantly enhanced user engagement and satisfaction. The study concluded that VR technology offered substantial benefits in refining design processes, improving communication between designers and clients, and creating immersive architectural experiences that closely aligned with user expectations.

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