RESEARCH ON DIGITAL ART INNOVATION OF TRADITIONAL CULTURE : A CASE STUDY ON 24 SOLAR TERMS
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This study examines digital art innovation strategies for China’s 24 Solar Terms, a cultural system reflecting natural cycles, agrarian practices, and philosophical traditions. By analyzing artworks (digital paintings, animations, interactive installations) sourced from academic databases, public repositories, and case studies, the research maps current creative practices and identifies gaps in cultural digitization. Data on artwork themes, mediums, and regional variations were systematically categorized using Excel, enabling cross-dimensional analysis of technical, cultural, and audience engagement metrics. Results indicate that digital reinterpretations of the Solar Terms prioritize immersive storytelling (e.g., VR folk rituals), regional adaptability (e.g., coastal vs. inland motifs), and participatory design (e.g., gamified agricultural simulations). However, challenges persist in technological integration and global outreach. To address these, the study proposes: 1) leveraging VR/AR/MR for multisensory cultural experiences; 2) embedding Solar Term education within digital literacy initiatives; 3) fostering crowdsourced platforms for collaborative art creation; and 4) optimizing algorithm-driven marketing to expand audience reach. Theoretical contributions include a framework for reconciling intangible heritage with digital modernity, while practical implications highlight scalable models for cultural-tech synergies. By bridging aesthetic traditions with emerging technologies, this research advances strategies to sustain cultural relevance in a globalized digital economy
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