CULTURAL AND CREATIVE SOUVENIR DESIGN BASED ON YUNNAN WAMAO ELEMENTS

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This article mainly focuses on Wamao, one of the characteristic cultural symbols in Yunnan Province, China. With its exaggerated shape and highly expressive artistic style, it is not only a carrier of the local environmental culture, but also embodies the unique thoughts and ideas of the local people. This research aims to investigate: 1) Study the history and structure development of Yunnan Wamao culture. 2) Study the visual characteristics of Wamao in seven regions of Yunnan, China. 3) Study design souvenir based on Yunnan Wamao elements. The research methods used in this research include: 1) Literature analysis method, to understand the history and culture of Wamao, Yunnan. 2) Comparative form analysis method, comparative analysis of shape features of Wamao in seven regions of Yunnan. 3) Design Practice Methods, extract and transform the Wamao image, and design tourist souvenirs that conform to modern aesthetics. With the development of Yunnan folk culture and art design in recent years, Wamao elements have gradually appeared on different design carriers. The research results show that the design of Wamao souvenirs needs to highlight symbolism, emotion and regionality. The design method can be summarized into three key elements: symbolic and simple expression, emotional communication, and combining with other ethnic minority cultural symbols. The final design case is a souvenir series design that combines Wamao image and Yunnan Ethnic Minority motifs from seven regions. The products include postcards, scarves, Chinese round fans and Wamao pattern puzzle souvenirs. Which demonstrate innovative design methods of symbolic modeling, emotional affinity and cultural integration to meet the diverse needs of modern consumers for cultural souvenirs.