Analysing the Effect of Tripadvisor on Reservation Intention of Hotels for Travellers from New Delhi, India
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Published:
Apr 4, 2018
Keywords:
Traveller Reviews Online User Generated Content Online booking
Main Article Content
Abstract
The objective of this study is to analyse the effect TripAdvisor has on the reservation intention or booking intention of hotels for travellers originating from New Delhi, India.
This research study has a quantitative research approach and the data was collected by an online questionnaire and conducted on 400 candidates from New Delhi who had used TripAdvisor before. The data was analyzed by descriptive statistics such as frequency, percentage, mean, and standard deviation. The hypotheses were tested with the use of Regression Analysis. The results showed that the TripAdvisor did have a significant effect on the intention to book/reserve hotel rooms in the case of travellers from New Delhi. This highlighted the importance of having Online Content Management and Online Reputation Management teams for hotels, regardless of the hotel’s size.
The results also showed that Generation Y travellers from New Delhi were more accustomed to booking hotel rooms online when compared to their counterparts Generation X and baby boomers.
Article Details
How to Cite
Uday Bhatnagar อ. บ. (2018). Analysing the Effect of Tripadvisor on Reservation Intention of Hotels for Travellers from New Delhi, India. Dusit Thani College Journal, 12(1), 30–49. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/117902
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Academic Article
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Kumar, A. (2002). Research methodology in social science. New Delhi: Sarup& Sons
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Process, Vol. 50, 179-211.
Anwer, J. (2014). Online platforms may add Rs 2.5 lakh crore to GDP: Report Retrieved from, https://timesofindia.indiatimes.com/business/india-business/Online-platforms-may-add-Rs-2-5-lakh-crore-to-GDP-Report/articleshow/32700025.cms
Arno, C. (2014). Online Consumer Behavior Trends in 2014.Retrieved May 2, 2015, from https://www.mytotalretail.com/article/online-consumer-behavior-trends-2014/all/
Assenov, I., &Khurana, N. (2012). Social Media Marketing and the Hospitality Industry: Evidence from Thailand, 325-335
Avant. (2013). Responding to Tripadvisor: How Hotel Responses to Negative ... Retrieved October 26, 2015, from https://scholarcommons.sc.edu/cgi/viewcontent.cgi?article=3505&context=etd
Bashar. (2014). MASTER THESIS - University of Ljubljana. Retrieved October 26, 2015, from https://www.cek.ef.uni-lj.si/magister/Bashar1604-B.pdf
Beck, T. (2007). Web 2.0 a theoretical and empirical investigation of its Determinants. DiplomicaVerlag.
Berger, S. (2007). Sandy Berger's great age guide to online travel. Indianapolis.
Birchall, C. (2015). Understanding online consumer behaviour – the Different Online Shopper Personality Types. Retrieved May 3, 2015, from https://www.kerchingretail.com/understanding-online-consumer-behaviour-the-different-online-shopper-personality-types
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Bowling, A. (1997). Research methods in health: Investigating health and health services. Buckingham: Open University Press.
Brown, J., Broderick, A. & Lee, N. (2007). Journal of InteractiveWord of mouth communication within online communities: conceptualizing the online social network Marketing, 21(3)
Burns, A., & Bursh, R. (2002). Marketing research: on line research applications (4th e d). New Jersey: Prentice Hall
Burns, A. C., & Bush, R. F. (2006). Marketing Research.) (Shelstad, &Jeff, Eds.) Upper Saddle River, New Jersey , United States of America: Pearson, Prentice Hall.
Carter and Thomas. (1996). Research Methods in Primary case.Radcliffe Publishing.
Chaturvedi, A. (2011). International hotel chains betting big on Indian hospitality industry. Retrieved May 9, 2015, from https://businesstoday.intoday.in/story/international-hotels-investing-in-indian-hotel-biz/1/16102.html
Cho, N. and Park, S. (2001), “Development of electronic commerce user-consumer satisfaction index (ECUSI) for Internet shopping”, Industrial Management & Data Systems, 101(8).
Chung, J. Y., & Buhalis, D. (2008). Web 2.0: A study of online travel community.
Churchill, G., & Lacobucci, D. (2004). Marketing research: methodological foundations (9 th e d). Ohio: Thomson south-Western
Compete, Inc. (2007). Consumer Generated Content: Learning from Travel Innovators. Available from https://media.competeinc.com/med/uploads/files/ traveltrends_consumer_generated_travel_content.html
Constantinides, Efthymios and Fountain (2008) Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing
Dellarocas, C. (2003). The digitization of word-of-mouth: promise and Management Science, 49(10), 1407 - 1424
Donoghue, G. (2006). Content is king and users are in control. Travel Trade Gazette UK & Ireland, 2736, 13
Facebook. (2014). Developer Product docs. Retrieved September 29, 2015, from https://developers.facebook.com/docs/showcase/tripadvisor/
Fontevecchia, A. (2014). India's 243 Million Internet Users And The Mobile E-Commerce Revolution. Retrieved May 10, 2015, from https://www.forbes.com/sites/afontevecchia/2014/07/07/indias-massive-e-commerce-opportunity-and-the-explosion-of-mobile/challenges of online feedback mechanisms.
Forrester Research. (2006). The State Of Retailing Online 2006: The 9th Annual Shop.org Study. Shop.org, June 2006. Available from https:// www.clickz.com/3611181
Fotis. J., Buhalis. D.,& Rossides. N. (2012).Social Media Use and Impact during the Holiday Travel Planning Process.
Gao, Y. (Ed.). (2005). Web Systems Design and Online Consumer Behavior Hardcover – March 22, 2005. Retrieved May 2, 2015, from https://www.amazon.com/Systems-Design-Online-Consumer-Behavior/dp/1591403278
Garland, R. (1991). The mid-point on rating scale: is it desirable? Marketing Bulletin, 2, 66-70.
Gravetter, F., & Forzano, L. (2009). Research methods for the behavioral sciences (3rd ed.). Belmont, CA: Wadsworth Cenage Learning.
Gretzel.(2007). Online Travel Review Study - TripAdvisor. Retrieved October 29, 2016, from https://www.tripadvisor.com/pdfs/OnlineTravelReviewReport.pdf
Gretzel, U., & Yoo, K. (2008). Use and impact of online travel reviews.
HVS. (2014). Indian Hotel Industry Survey 2013-2014. Retrieved from https://www.hvs.com/article/7197/fhrai-indian-hotel-industry-survey-2013-2014/
Hoffman, K. D. (1999). “Hospitality Recovery Strategies: Customer Preference versus Firm Use.” Journal of Hospitality & Tourism Research 23.1 (1999): 71-84. Web.
Hotels Sector Analysis Report. (2014). Retrieved May 7, 2015, from https://www.equitymaster.com/research-it/sector-info/hotels/Hotels-Sector-Analysis-Report.asp
Huang, Y., Basu, C. & Hsu, M. K. (2010). Exploring motivations of travel knowledge sharing on social network sites: an empirical investigation of U.S. college students. Journal of Hospitality Marketing & Management, 19(7), 717 - 734
IBEF (2015). Tourism & Hospitality Industry in India. Retrieved May 1, 2015, from https://www.ibef.org/industry/tourism-hospitality-india.aspx
Information Resources Management Association. (2015). Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools and Applications. IGI Global
Jaworowski, T. (2014). Global Business Consultants. Retrieved May 9, 2015, from https://publish.illinois.edu/globalbusinessconsultants/2014/07/11/where-is-the-biggest-growth-market/
Jeong, M. & Jeon, M. M. (2008). Customer reviews of hotel experiences through consumer generated media (CGM). Journal of Hospitality & Leisure Marketing
Kardes, F., & Cline, T. (2014). Consumer behavior (2nd ed.).
Khosla, V. (2014). India a big market to sell lottery tickets, but not hotel rooms: Simon Cooper, Marriott Hotels. Retrieved May 8, 2015, from https://articles.economictimes.indiatimes.com/2014-11-06/news/55835913_1_jw-marriott-marriott-hotels-hotel-rooms
Kotler, P. (1997). Marketing management: Analysis, planning, and control. Englewood Cliffs, N.J.: Prentice-Hall
Kotler, P., & Keller, K. (2012). Marketing management. Paris: Pearson France.
Kumar, A. (2002). Research methodology in social science. New Delhi: Sarup& Sons