Analysing the Effect of Tripadvisor on Reservation Intention of Hotels for Travellers from New Delhi, India

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อูเด้ห์ บัตนาร์เกอร์ Uday Bhatnagar

Abstract

The objective of this study is to analyse the effect TripAdvisor has on the reservation intention or booking intention of hotels for travellers  originating from New Delhi, India.


     This research study has a quantitative research approach and the data was collected by an online questionnaire and conducted on 400 candidates from New Delhi who had used TripAdvisor before. The data was analyzed by descriptive statistics such as frequency, percentage, mean, and standard deviation. The hypotheses were tested with the use of Regression Analysis. The results showed that the TripAdvisor did have a significant effect on the intention to book/reserve hotel rooms in the case of travellers from New Delhi. This highlighted the importance of having Online Content Management and Online Reputation Management teams for hotels, regardless of the hotel’s size.


The results also showed that Generation Y travellers from New Delhi were more accustomed to booking hotel rooms online when compared to their counterparts Generation X and baby boomers.

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How to Cite
Uday Bhatnagar อ. บ. (2018). Analysing the Effect of Tripadvisor on Reservation Intention of Hotels for Travellers from New Delhi, India. Dusit Thani College Journal, 12(1), 30–49. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/117902
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Academic Article

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